From a technical connection to a clear next step.
An onboarding content journey that helps traders connect CMC Markets with TradingView.
Go-to-market content strategy
Canada · Trading platform integration
Product launch & onboarding
Campaign creative introducing the CMC and TradingView integration.
The problem worth solving.
Connecting a trading account to a third-party platform created technical friction. Customers needed a clearer route from understanding the integration to using it.
Follow the questions customers actually ask.
Organized the content journey around understanding TradingView, comparing accounts and completing the connection process.
Make the complex steps visible.
Directed annotated screenshots and visual guides so customers could follow the process and recognize the right controls.
Keep the content useful after activation.
Included information about tools and indicators, extending the value of the content beyond the first connection.
What the work delivered.
The published case describes clearer onboarding content, fewer account-linking support queries and improved organic discoverability. It does not quantify those outcomes.
Based on the published project account ↗. Campaign imagery is drawn from the original portfolio.
A good launch explains the value and makes the first useful action easy to take.