Building growth.
Connecting the dots.
As Growth Marketing Manager, I connect acquisition, content, conversion, lifecycle and marketing operations for a VC-backed SaaS platform.
Growth Marketing Manager
VC-backed SaaS platform
Acquisition, conversion & lifecycle
The whole funnel.
One connected view.
My current remit spans paid acquisition, SEO, CRO, content, lifecycle and marketing operations. It brings hands-on channel execution together with the systems that help a team learn and move faster.
Connect the channel mix.
Lead growth initiatives across Google Ads, LinkedIn, Meta and 6sense, with SEO and content supporting the broader acquisition strategy.
Make the funnel easier to understand.
Use GA4-based funnel and attribution analysis to evaluate customer journeys and inform conversion experiments.
Make execution easier to repeat.
Build AI-enabled marketing and automation workflows supporting campaign execution, reporting, lead management and the pace of experimentation.
Smarter systems.
More useful learning.
My focus is a connected growth program: bringing channel execution, funnel analysis and marketing operations together, and making experimentation easier to launch, evaluate and improve.
Creative thinking, commercial focus and systems that keep good work moving.