Hello! I'm
Anushruti Singh
A Marketing Manager turning insights into impactful strategies.
Passionate about blending creativity with data to drive growth and innovation.
Let's Connect
About Me
A dynamic Marketing Manager with a flair for crafting compelling narratives and a keen eye for analytics. Over the past five years, I've been at the forefront of developing marketing strategies that not only capture attention but also deliver measurable results.
My journey has taken me from the bustling halls of international business schools to leading campaigns for top-tier firms. I'm driven by curiosity, fueled by creativity, and committed to making a meaningful impact in the marketing landscape.
Professional Skills
Strategic SEO Mastery
Marketing Automation Expertise
Data Analysis Proficiency
Brand Planning and Development
Innovative Marketing Strategy
Social Media Management
Lead Generation Techniques
Market Research Acumen
Project Management
Content Strategy Planning
Competitive Research
Omnichannel Marketing
Professional Journey
Marketing Manager
CMC Canada
- •Managed a $3.5M marketing budget in 2024, exceeding lead acquisition targets by 120% through strategic digital campaigns and optimizing acquisition frameworks.
- •Developed data-driven dashboards integrating CRM and ad platforms like Google Ads, Bing, ASA, and LinkedIn, utilizing A/B testing and personalized strategies to enhance customer acquisition and retention.
- •Collaborated with UX/UI teams to enhance website, resulting in 25% improvement in user experience
- •Designed tailored marketing strategies for new products aligned with target audiences, collaborating with overseas marketing teams (Australia, UK, Singapore) to execute impactful campaigns across digital and social media platforms.
- •Reinforced CMC Markets' brand presence in the Canadian market by aligning campaigns with sales, product, and global marketing teams, improving engagement and retention while optimizing budget allocation for maximum ROI.
Digital Marketing Specialist
Marsh
- •Led the modernization of a 50-year-old aviation insurance platform by developing a dynamic new website, reducing data submission time from 50 to 10 minutes and increasing conversions by 20% through A/B testing and optimized spend.
- •Designed impactful global marketing campaigns to elevate brand awareness and demand generation, collaborating with sales and stakeholders to align strategies and enhance user experiences using Salesforce Marketing Cloud and Adobe Experience Manager (AEM).
- •Delivered measurable results through integrated digital, social, and event campaigns, nurturing client relationships and driving business growth.
Digital Marketing Coordinator
Raymond James
- •Boosted engagement by 30% through automated email marketing campaigns for B2B and B2C insurance, leveraging automation to enhance customer journeys and significantly improving client retention with targeted remarketing strategies.
- •Increased web traffic by 30% with engaging campaigns, showcasing expertise in marketing technologies like automation tools, WordPress, and content management systems, and coordinated product enhancements, digital asset management, and newsletter development.
- •Created data-driven content aligned with market trends, supported by research and analytics, delivering cohesive social media campaigns to enhance brand messaging, consistently improving audience engagement, visibility, and retention.
Digital Marketing Consultant
City of Mississauga
- •Supported local businesses through the "Digital Main Street" initiative by providing consulting services for digital transformation, improving their online presence and engagement.
- •Designed customer journeys and brand strategies for emerging businesses, focusing on building cohesive brand experiences that drive both acquisition and retention.
- •Developed social media strategies that increased follower growth, applying data-driven insights from tools like Google Analytics, Facebook Business Manager, and Google Ads to optimize engagement and conversion metrics.
- •Extended the reach of business support programs and government grants through strategic marketing, live Q&As, webinars, and consulting sessions.
- •Created content for Instagram, Twitter, Facebook, and YouTube using Figma and Hootsuite, crafting brand campaigns and paid media strategies aligned with strategic customer acquisition goals.
Educational Background
Master's in International Business Management & Marketing Management
Algonquin College, Ottawa
Specialized in digital marketing strategies and international business development.
Bachelor of Commerce - specialise in Banking, Corporate, Finance, and Insurance
Ahmedabad University
Focus on Finance, marketing fundamentals and business administration.