Hi
Hi
Hi
Anushruti Singh
digital
MARKETer
Based in Toronto, Available to move
Based in Toronto, Available to move
what I can do for you
As a digital marketer, I am a data-driven storyteller, curating user journeys that convert curiosity into loyalty and measurable impact.
1. Performance Marketing (Paid Media / PPC)
Keyword + audience targeting
PPC / display optimization
Budget pacing + bid strategy
Reporting dashboards + insights
2. Social Media Marketing
Multi-platform campaign planning
Content calendar + execution
Community + engagement growth
Performance tracking + iteration
3. Marketing Automation & Lifecycle
Email journeys + segmentation
SFMC / HubSpot automations
ABM email campaign builds
AI + SaaS workflow speedups
4. UX, Landing Pages & Conversion
Wireframes (AEM) + page UX
CRO audits + funnel fixes
Usability testing improvements
Analytics-led optimization
1. Performance Marketing (Paid Media / PPC)
Keyword + audience targeting
PPC / display optimization
Budget pacing + bid strategy
Reporting dashboards + insights
2. Social Media Marketing
Multi-platform campaign planning
Content calendar + execution
Community + engagement growth
Performance tracking + iteration
3. Marketing Automation & Lifecycle
Email journeys + segmentation
SFMC / HubSpot automations
ABM email campaign builds
AI + SaaS workflow speedups
4. UX, Landing Pages & Conversion
Wireframes (AEM) + page UX
CRO audits + funnel fixes
Usability testing improvements
Analytics-led optimization
1. Performance Marketing (Paid Media / PPC)
Keyword + audience targeting
PPC / display optimization
Budget pacing + bid strategy
Reporting dashboards + insights
2. Social Media Marketing
Multi-platform campaign planning
Content calendar + execution
Community + engagement growth
Performance tracking + iteration
3. Marketing Automation & Lifecycle
Email journeys + segmentation
SFMC / HubSpot automations
ABM email campaign builds
AI + SaaS workflow speedups
4. UX, Landing Pages & Conversion
Wireframes (AEM) + page UX
CRO audits + funnel fixes
Usability testing improvements
Analytics-led optimization
About me
Hi, I’m Anushruti — a digital marketer specialising in the financial services industry. From building go-to-market strategies to navigating multi-market compliance, I’m passionate about crafting digital campaigns that are both creatively impactful and accountable to the numbers. My experience spans investment banking, wealth management, insurance and trading, giving me a 360° view of how to market complex financial products with clarity and trust.
0
0
Years of Experience
0
0
Years of Experience
0
0
Years of Experience
Call Today :
Email :
Featured Projects
These selected projects reflect my passion for blending strategy with creativity — solving real problems through thoughtful design and impactful storytelling.
Product Marketing and User Acquisition
Branding
Spearheaded the go-to-market content strategy for the CMC Markets and TradingView integration. Designed and executed a comprehensive "Getting Started" hub to bridge the gap between third-party analysis and trade execution, ensuring seamless user onboarding in a regulated environment.
Marsh Aviation Insurance
Branding
Led the end-to-end digital transformation of Marsh's aviation insurance business, replacing a legacy system with a modern, high-converting digital platform that streamlined the user journey.
Integrating Private Lending with Ultra-High Net Worth Lifestyles
Branding
A strategic, cross-channel digital marketing campaign aimed at migrating pure-investment HNI clients into active banking users by pairing the exclusive Raymond James World Elite Mastercard with a Securities-Based Line of Credit (SBLOC).
High-Growth Acquisition Engine & Content Strategy
Branding
Spearheaded the end-to-end digital acquisition strategy for CMC Markets Canada, managing a $3.5M annual budget to drive high-value client onboarding. Orchestrated the development of high-conversion educational hubs (e.g., How to Trade Stocks, Risk Management) and integrated them into a data-driven performance marketing ecosystem, exceeding lead generation targets by 120%.
Some recommendations
Here’s some of what my supervisors, managers and professor have shared about their experiences working with me. Their trust and satisfaction motivate me to continue delivering work that make an impact.
I have had the pleasure of working with Anu as a Digital Marketing Specialist for the past year at Marsh. I have been particularly impressed by Anu's ability to understand the clients we're designing for and she delivers usable designs that delight the client.
She has a deep knowledge of the client using human-centered design to deliver successful outcomes for our clients and for the programs that support those clients. She leads through her work and is comfortable with all stages of the product lifecycle; from early generative research to initial product definition, from white boarding new interaction models to creating highly refined prototypes.
She's passionate, responsive, creative and innovative and plays a critical role within the team.
Athena Wimmer
VP Digital Management, Marsh
Anushruti did an amazing job in her role with us at the City of Mississauga. She is really easy to work with and takes initiative on her own. What I love about Anushruti the most is that I can ask her anything and she will be happy to help with a smile. She always meets her goal and goes above and beyond and everything that she does. Great job Anushruti!
Hasan Wadi
Senior Manager, City of Missisauga
At CMC Markets as a Digital Marketing Manager, managed a $3.5M marketing budget in 2024, exceeding lead acquisition targets by 120% through strategic digital campaigns and optimizing acquisition frameworks.
0%
0%
exceeding lead acquisition target
At Raymond James Investment Bank I achieved 2,500 new sign-ups for the monthly newsletter through strategic A/B testing of media content topics in collaboration with strategic partnerships, driving a 33% quarter-over-quarter growth
0%
0%
QoQ growth
Anushruti’s contributions to the Digital Main Street Program have been tremendous. In her short time with the Program, she was able to meet her project goals and successfully assist our Mississauga Main Street businesses in enhancing their digital presence.
Amanpreet Bains
Digital project manager
Anushruti was engaged, capable, and competent when working in my class. She stood out as someone that had a warm personality and an organized disposition. I think she would excel at Relationship Management roles. She went the extra distance and put in the extra effort to over-perform and that's a stand-out attribute amongst peers.
Casey Scheigel
Professor, Business Marketing
Frequently Asked Questions
Here are answers to some of the most common questions I receive as a marketing professional. If you don’t see your question here, feel free to reach out to me at anushrutisingh18@gmail.com —I’m happy to help!
1.
What are your educational qualifications?
2.
Do you have any certifications related to marketing?
3.
How do you approach a brand new campaign or client account?
4.
What metrics do you define as 'success'?
5.
Are you comfortable managing large-scale ad budgets without wasting spend?
6.
Can you guarantee a #1 ranking on Google?
1.
What are your educational qualifications?
2.
Do you have any certifications related to marketing?
3.
How do you approach a brand new campaign or client account?
4.
What metrics do you define as 'success'?
5.
Are you comfortable managing large-scale ad budgets without wasting spend?
6.
Can you guarantee a #1 ranking on Google?
1.
What are your educational qualifications?
2.
Do you have any certifications related to marketing?
3.
How do you approach a brand new campaign or client account?
4.
What metrics do you define as 'success'?
5.
Are you comfortable managing large-scale ad budgets without wasting spend?
6.
Can you guarantee a #1 ranking on Google?
Marketing Insights & Ideas
From latest trends to creative processes, these articles offer insights to help you elevate your next marketing strategies and spark new ideas for your projects.
Hi
Hi
Hi
Let's work together
Let’s build something impactful together—whether it’s your brand, your website, or your next big idea. Mail at anushrutsingh18@gmail.com and Linkedin
Hi
Hi
Hi
Anushruti Singh
digital
MARKETer
Based in Toronto, Available to move
Based in Toronto, Available to move
what I can do for you
As a digital marketer, I am a data-driven storyteller, curating user journeys that convert curiosity into loyalty and measurable impact.
1. Performance Marketing (Paid Media / PPC)
Keyword + audience targeting
PPC / display optimization
Budget pacing + bid strategy
Reporting dashboards + insights
2. Social Media Marketing
Multi-platform campaign planning
Content calendar + execution
Community + engagement growth
Performance tracking + iteration
3. Marketing Automation & Lifecycle
Email journeys + segmentation
SFMC / HubSpot automations
ABM email campaign builds
AI + SaaS workflow speedups
4. UX, Landing Pages & Conversion
Wireframes (AEM) + page UX
CRO audits + funnel fixes
Usability testing improvements
Analytics-led optimization
1. Performance Marketing (Paid Media / PPC)
Keyword + audience targeting
PPC / display optimization
Budget pacing + bid strategy
Reporting dashboards + insights
2. Social Media Marketing
Multi-platform campaign planning
Content calendar + execution
Community + engagement growth
Performance tracking + iteration
3. Marketing Automation & Lifecycle
Email journeys + segmentation
SFMC / HubSpot automations
ABM email campaign builds
AI + SaaS workflow speedups
4. UX, Landing Pages & Conversion
Wireframes (AEM) + page UX
CRO audits + funnel fixes
Usability testing improvements
Analytics-led optimization
1. Performance Marketing (Paid Media / PPC)
Keyword + audience targeting
PPC / display optimization
Budget pacing + bid strategy
Reporting dashboards + insights
2. Social Media Marketing
Multi-platform campaign planning
Content calendar + execution
Community + engagement growth
Performance tracking + iteration
3. Marketing Automation & Lifecycle
Email journeys + segmentation
SFMC / HubSpot automations
ABM email campaign builds
AI + SaaS workflow speedups
4. UX, Landing Pages & Conversion
Wireframes (AEM) + page UX
CRO audits + funnel fixes
Usability testing improvements
Analytics-led optimization
About me
Hi, I’m Anushruti — a digital marketer specialising in the financial services industry. From building go-to-market strategies to navigating multi-market compliance, I’m passionate about crafting digital campaigns that are both creatively impactful and accountable to the numbers. My experience spans investment banking, wealth management, insurance and trading, giving me a 360° view of how to market complex financial products with clarity and trust.
0
0
Years of Experience
0
0
Years of Experience
0
0
Years of Experience
Call Today :
Email :
Featured Projects
These selected projects reflect my passion for blending strategy with creativity — solving real problems through thoughtful design and impactful storytelling.
Product Marketing and User Acquisition
Branding
Spearheaded the go-to-market content strategy for the CMC Markets and TradingView integration. Designed and executed a comprehensive "Getting Started" hub to bridge the gap between third-party analysis and trade execution, ensuring seamless user onboarding in a regulated environment.
Marsh Aviation Insurance
Branding
Led the end-to-end digital transformation of Marsh's aviation insurance business, replacing a legacy system with a modern, high-converting digital platform that streamlined the user journey.
Integrating Private Lending with Ultra-High Net Worth Lifestyles
Branding
A strategic, cross-channel digital marketing campaign aimed at migrating pure-investment HNI clients into active banking users by pairing the exclusive Raymond James World Elite Mastercard with a Securities-Based Line of Credit (SBLOC).
High-Growth Acquisition Engine & Content Strategy
Branding
Spearheaded the end-to-end digital acquisition strategy for CMC Markets Canada, managing a $3.5M annual budget to drive high-value client onboarding. Orchestrated the development of high-conversion educational hubs (e.g., How to Trade Stocks, Risk Management) and integrated them into a data-driven performance marketing ecosystem, exceeding lead generation targets by 120%.
Some recommendations
Here’s some of what my supervisors, managers and professor have shared about their experiences working with me. Their trust and satisfaction motivate me to continue delivering work that make an impact.
I have had the pleasure of working with Anu as a Digital Marketing Specialist for the past year at Marsh. I have been particularly impressed by Anu's ability to understand the clients we're designing for and she delivers usable designs that delight the client.
She has a deep knowledge of the client using human-centered design to deliver successful outcomes for our clients and for the programs that support those clients. She leads through her work and is comfortable with all stages of the product lifecycle; from early generative research to initial product definition, from white boarding new interaction models to creating highly refined prototypes.
She's passionate, responsive, creative and innovative and plays a critical role within the team.
Athena Wimmer
VP Digital Management, Marsh
Anushruti did an amazing job in her role with us at the City of Mississauga. She is really easy to work with and takes initiative on her own. What I love about Anushruti the most is that I can ask her anything and she will be happy to help with a smile. She always meets her goal and goes above and beyond and everything that she does. Great job Anushruti!
Hasan Wadi
Senior Manager, City of Missisauga
At CMC Markets as a Digital Marketing Manager, managed a $3.5M marketing budget in 2024, exceeding lead acquisition targets by 120% through strategic digital campaigns and optimizing acquisition frameworks.
0%
0%
exceeding lead acquisition target
At Raymond James Investment Bank I achieved 2,500 new sign-ups for the monthly newsletter through strategic A/B testing of media content topics in collaboration with strategic partnerships, driving a 33% quarter-over-quarter growth
0%
0%
QoQ growth
Anushruti’s contributions to the Digital Main Street Program have been tremendous. In her short time with the Program, she was able to meet her project goals and successfully assist our Mississauga Main Street businesses in enhancing their digital presence.
Amanpreet Bains
Digital project manager
Anushruti was engaged, capable, and competent when working in my class. She stood out as someone that had a warm personality and an organized disposition. I think she would excel at Relationship Management roles. She went the extra distance and put in the extra effort to over-perform and that's a stand-out attribute amongst peers.
Casey Scheigel
Professor, Business Marketing
Frequently Asked Questions
Here are answers to some of the most common questions I receive as a marketing professional. If you don’t see your question here, feel free to reach out to me at anushrutisingh18@gmail.com —I’m happy to help!
1.
What are your educational qualifications?
2.
Do you have any certifications related to marketing?
3.
How do you approach a brand new campaign or client account?
4.
What metrics do you define as 'success'?
5.
Are you comfortable managing large-scale ad budgets without wasting spend?
6.
Can you guarantee a #1 ranking on Google?
1.
What are your educational qualifications?
2.
Do you have any certifications related to marketing?
3.
How do you approach a brand new campaign or client account?
4.
What metrics do you define as 'success'?
5.
Are you comfortable managing large-scale ad budgets without wasting spend?
6.
Can you guarantee a #1 ranking on Google?
1.
What are your educational qualifications?
2.
Do you have any certifications related to marketing?
3.
How do you approach a brand new campaign or client account?
4.
What metrics do you define as 'success'?
5.
Are you comfortable managing large-scale ad budgets without wasting spend?
6.
Can you guarantee a #1 ranking on Google?
Marketing Insights & Ideas
From latest trends to creative processes, these articles offer insights to help you elevate your next marketing strategies and spark new ideas for your projects.
Hi
Hi
Hi
Let's work together
Let’s build something impactful together—whether it’s your brand, your website, or your next big idea. Mail at anushrutsingh18@gmail.com and Linkedin
Hi
Hi
Hi
Anushruti Singh
digital
MARKETer
Based in Toronto, Available to move
Based in Toronto, Available to move
what I can do for you
As a digital marketer, I am a data-driven storyteller, curating user journeys that convert curiosity into loyalty and measurable impact.
1. Performance Marketing (Paid Media / PPC)
Keyword + audience targeting
PPC / display optimization
Budget pacing + bid strategy
Reporting dashboards + insights
2. Social Media Marketing
Multi-platform campaign planning
Content calendar + execution
Community + engagement growth
Performance tracking + iteration
3. Marketing Automation & Lifecycle
Email journeys + segmentation
SFMC / HubSpot automations
ABM email campaign builds
AI + SaaS workflow speedups
4. UX, Landing Pages & Conversion
Wireframes (AEM) + page UX
CRO audits + funnel fixes
Usability testing improvements
Analytics-led optimization
1. Performance Marketing (Paid Media / PPC)
Keyword + audience targeting
PPC / display optimization
Budget pacing + bid strategy
Reporting dashboards + insights
2. Social Media Marketing
Multi-platform campaign planning
Content calendar + execution
Community + engagement growth
Performance tracking + iteration
3. Marketing Automation & Lifecycle
Email journeys + segmentation
SFMC / HubSpot automations
ABM email campaign builds
AI + SaaS workflow speedups
4. UX, Landing Pages & Conversion
Wireframes (AEM) + page UX
CRO audits + funnel fixes
Usability testing improvements
Analytics-led optimization
1. Performance Marketing (Paid Media / PPC)
Keyword + audience targeting
PPC / display optimization
Budget pacing + bid strategy
Reporting dashboards + insights
2. Social Media Marketing
Multi-platform campaign planning
Content calendar + execution
Community + engagement growth
Performance tracking + iteration
3. Marketing Automation & Lifecycle
Email journeys + segmentation
SFMC / HubSpot automations
ABM email campaign builds
AI + SaaS workflow speedups
4. UX, Landing Pages & Conversion
Wireframes (AEM) + page UX
CRO audits + funnel fixes
Usability testing improvements
Analytics-led optimization
About me
Hi, I’m Anushruti — a digital marketer specialising in the financial services industry. From building go-to-market strategies to navigating multi-market compliance, I’m passionate about crafting digital campaigns that are both creatively impactful and accountable to the numbers. My experience spans investment banking, wealth management, insurance and trading, giving me a 360° view of how to market complex financial products with clarity and trust.
0
0
Years of Experience
0
0
Years of Experience
0
0
Years of Experience
Call Today :
Email :
Featured Projects
These selected projects reflect my passion for blending strategy with creativity — solving real problems through thoughtful design and impactful storytelling.
Product Marketing and User Acquisition
Branding
Spearheaded the go-to-market content strategy for the CMC Markets and TradingView integration. Designed and executed a comprehensive "Getting Started" hub to bridge the gap between third-party analysis and trade execution, ensuring seamless user onboarding in a regulated environment.
Marsh Aviation Insurance
Branding
Led the end-to-end digital transformation of Marsh's aviation insurance business, replacing a legacy system with a modern, high-converting digital platform that streamlined the user journey.
Integrating Private Lending with Ultra-High Net Worth Lifestyles
Branding
A strategic, cross-channel digital marketing campaign aimed at migrating pure-investment HNI clients into active banking users by pairing the exclusive Raymond James World Elite Mastercard with a Securities-Based Line of Credit (SBLOC).
High-Growth Acquisition Engine & Content Strategy
Branding
Spearheaded the end-to-end digital acquisition strategy for CMC Markets Canada, managing a $3.5M annual budget to drive high-value client onboarding. Orchestrated the development of high-conversion educational hubs (e.g., How to Trade Stocks, Risk Management) and integrated them into a data-driven performance marketing ecosystem, exceeding lead generation targets by 120%.
Some recommendations
Here’s some of what my supervisors, managers and professor have shared about their experiences working with me. Their trust and satisfaction motivate me to continue delivering work that make an impact.
I have had the pleasure of working with Anu as a Digital Marketing Specialist for the past year at Marsh. I have been particularly impressed by Anu's ability to understand the clients we're designing for and she delivers usable designs that delight the client.
She has a deep knowledge of the client using human-centered design to deliver successful outcomes for our clients and for the programs that support those clients. She leads through her work and is comfortable with all stages of the product lifecycle; from early generative research to initial product definition, from white boarding new interaction models to creating highly refined prototypes.
She's passionate, responsive, creative and innovative and plays a critical role within the team.
Athena Wimmer
VP Digital Management, Marsh
Anushruti did an amazing job in her role with us at the City of Mississauga. She is really easy to work with and takes initiative on her own. What I love about Anushruti the most is that I can ask her anything and she will be happy to help with a smile. She always meets her goal and goes above and beyond and everything that she does. Great job Anushruti!
Hasan Wadi
Senior Manager, City of Missisauga
At CMC Markets as a Digital Marketing Manager, managed a $3.5M marketing budget in 2024, exceeding lead acquisition targets by 120% through strategic digital campaigns and optimizing acquisition frameworks.
0%
0%
exceeding lead acquisition target
At Raymond James Investment Bank I achieved 2,500 new sign-ups for the monthly newsletter through strategic A/B testing of media content topics in collaboration with strategic partnerships, driving a 33% quarter-over-quarter growth
0%
0%
QoQ growth
Anushruti’s contributions to the Digital Main Street Program have been tremendous. In her short time with the Program, she was able to meet her project goals and successfully assist our Mississauga Main Street businesses in enhancing their digital presence.
Amanpreet Bains
Digital project manager
Anushruti was engaged, capable, and competent when working in my class. She stood out as someone that had a warm personality and an organized disposition. I think she would excel at Relationship Management roles. She went the extra distance and put in the extra effort to over-perform and that's a stand-out attribute amongst peers.
Casey Scheigel
Professor, Business Marketing
Frequently Asked Questions
Here are answers to some of the most common questions I receive as a marketing professional. If you don’t see your question here, feel free to reach out to me at anushrutisingh18@gmail.com —I’m happy to help!
1.
What are your educational qualifications?
2.
Do you have any certifications related to marketing?
3.
How do you approach a brand new campaign or client account?
4.
What metrics do you define as 'success'?
5.
Are you comfortable managing large-scale ad budgets without wasting spend?
6.
Can you guarantee a #1 ranking on Google?
1.
What are your educational qualifications?
2.
Do you have any certifications related to marketing?
3.
How do you approach a brand new campaign or client account?
4.
What metrics do you define as 'success'?
5.
Are you comfortable managing large-scale ad budgets without wasting spend?
6.
Can you guarantee a #1 ranking on Google?
1.
What are your educational qualifications?
2.
Do you have any certifications related to marketing?
3.
How do you approach a brand new campaign or client account?
4.
What metrics do you define as 'success'?
5.
Are you comfortable managing large-scale ad budgets without wasting spend?
6.
Can you guarantee a #1 ranking on Google?
Marketing Insights & Ideas
From latest trends to creative processes, these articles offer insights to help you elevate your next marketing strategies and spark new ideas for your projects.
Hi
Hi
Hi
Let's work together
Let’s build something impactful together—whether it’s your brand, your website, or your next big idea. Mail at anushrutsingh18@gmail.com and Linkedin